Envirian Debuts New Residential Real Estate Franchise Model
Reston, VA - January 3, 2005 - Envirian, a franchise provider of residential real estate services to professional buyers and sellers, announced that almost
130 territory information requests have been received via the company’s website,
www.envirian.com, since it went live on New Year’s Day.
Envirian’s territory selection and procurement process is one of the company’s unique offerings. Unlike most real estate franchises, Envirian offers protected territories
based upon a city or town model, not zip codes or circles of a given diameter. This motivates brokers not only to open an area’s first Envirian office, but also to grow
their business sufficiently to open companion offices within the same protected territory or purchase additional ones.
“We’re very encouraged by the early interest generated by the Envirian model for residential real estate franchise operations,” said Dr. Lee Konowe, the company’s chief
executive officer. “Though our name may be new to the industry, we’re confident that our unique approach for brokers and agents will prove increasingly popular and successful.”
The Envirian approach includes:
Technology-based real estate brokerage: Envirian’s proprietary technology solutions were designed for maximum interoperability
and benefit, enabling brokers and agents to conduct more business, communicate with clients and each other, as well as manage the process of real estate sales. Services include
top position lead procurement, near instantaneous lead delivery to transaction management, and after-sale client services.
100 company leads per agent per year: Envirian’s founders recognize real estate agents become agents primarily because they are
salespeople, though not necessarily marketing experts. The company solves this dilemma by allowing agents to do what they do best, sell homes, while the firm does the marketing
and produces the clients.
70/30 commission splits for all agents: Traditionally, real estate agents who receive various awards at monthly sales meetings are
most often the same agents who received them month after month. Envirian understands the effort of selling real estate is the same for all agents and rewards them with the same
commission structure and guaranteed leads, encouraging fairness not envy.
No referral fees on company leads: The typical real estate firm may leave an agent with only about one third of the original commission
(before deducting their own sales-related expenses) and 100% of the responsibilities. At Envirian, company referrals yield exactly the same commission outcome as an agent’s personal
business and are therefore highly valued and more likely to bear fruit.
Corporate culture breeds collaboration: Envirian believes in the concept of “Gestalt” – that the outcome of a healthy firm can and should
exceed the total of its workforce when viewed simply as individuals. At the same time, the basic principles in the Envirian model seek to bring out the most complete personal development
of each member of the firm.
Company assisted vacations and coverage: Envirian recognizes that commission sales can breed tension related to concerns about financial
security among the self-employed, fluctuating markets and seasonal effects. For this reason, it is corporate policy at both the franchise and national level to assist agents taking time
off and specifically with vacation opportunities for them and their families.
“The Envirian management team has over 30 years of real estate brokerage/management and operational experience,” stated Dean Wood, president and chief financial officer. “This team has already
demonstrated the efficacy of the Envirian model through Northern Virginia Fine Homes and other successful ventures. Envirian embodies all that we’ve learned and we believe it will enhance the real
estate practice of novice and time-tested agents alike.”
Headquartered in Reston, Virginia, Envirian (www.envirian.com) was founded in 2004 to fulfill the
promise of real estate technology. The company’s unique approach to residential real estate brokers and agents includes: technology-based real estate brokerages, 100 company leads per agent per year,
70/30 commission splits, no referral fees on leads, a collaborative corporate culture, and company-assisted vacations and coverage.